Privacy Policy

Introduction

This Privacy Policy explains how graviluxor B.V. ("we", "our", or "us") collects, uses, and protects your personal information when you visit our website or use our education marketing attribution and analytics platform services. We are committed to protecting your privacy and ensuring transparency about our data practices in compliance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

graviluxor B.V. is the data controller for the personal information we collect and process. Our registered office is located at Molenweg 96, 3038 WG Rotterdam, South Holland, Netherlands, and we are registered with the Dutch Chamber of Commerce under number KvK64582937.

Data Collection

We collect various types of personal information when you interact with our website and services. The data we collect includes information you provide directly to us and information we collect automatically through your use of our platform.

When you contact us through our website forms, subscribe to our services, or engage with our platform, we may collect your name, email address, phone number, institution name, job title, and any other information you choose to provide. We also collect technical information such as your IP address, browser type, device information, and website usage patterns through cookies and similar technologies.

For our education marketing analytics clients, we may process aggregated and anonymised data about prospective students and marketing campaign performance as part of our attribution and analytics services. This data is processed in accordance with our client agreements and applicable data protection laws.

How We Use Your Information

We use the personal information we collect for various legitimate business purposes related to providing our education marketing attribution and analytics services. Our use of your data is always based on a lawful basis under GDPR, including consent, contractual necessity, or legitimate interests.

We use your contact information to respond to your enquiries, provide customer support, and communicate about our services. When you request information about our platform or schedule a demonstration, we use your details to fulfill these requests and provide relevant information about our analytics solutions.

For website visitors, we may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

We also use aggregated and anonymised data to improve our platform, develop new features, and conduct research related to education marketing trends and best practices.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and provide personalised content. We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

We use different types of cookies including necessary cookies for basic website functionality, analytics cookies to understand how visitors use our site, functional cookies to remember your preferences, and marketing cookies for advertising and remarketing purposes.

You have full control over your cookie preferences and can accept, reject, or customise which types of cookies you allow. For detailed information about the specific cookies we use and how to manage them, please refer to our comprehensive Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your explicit consent, except as described in this privacy policy. We may share your information with trusted service providers who assist us in operating our platform, conducting our business, or providing services to you.

These service providers include cloud hosting providers, email marketing platforms, customer relationship management systems, and analytics services. All third-party service providers are carefully vetted and required to maintain appropriate data protection standards consistent with this privacy policy and GDPR requirements.

We may also disclose your information when required by law, to protect our rights and property, or in connection with a business transfer such as a merger or acquisition. In such cases, we will ensure that the receiving party agrees to treat your information in accordance with this privacy policy.

International Data Transfers

As a Netherlands-based company serving educational institutions across Europe, we primarily process data within the European Economic Area (EEA). However, some of our service providers may be located outside the EEA, including in countries that may not have the same level of data protection as European laws.

When we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, adequacy decisions, or other legally recognised transfer mechanisms to protect your personal information.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption of data in transit and at rest, regular security assessments, access controls, and staff training on data protection principles.

While we strive to protect your personal information, please note that no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but we continuously review and update our security practices to maintain the highest standards of data protection.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods depend on the type of information and the purpose for which it was collected.

Contact information from enquiries is typically retained for up to three years to maintain our relationship and provide ongoing support. Client data is retained for the duration of our service agreement plus additional periods as required by law or for legitimate business purposes such as financial record keeping.

We regularly review our data retention practices and securely delete or anonymise personal information when it is no longer needed. You can request information about specific retention periods for your data by contacting us using the details provided below.

Your Rights

Under GDPR and other applicable privacy laws, you have several rights regarding your personal information. These rights include the right to access your data, request corrections to inaccurate information, request deletion of your data in certain circumstances, and object to or restrict certain types of processing.

You also have the right to data portability, which means you can request a copy of your personal data in a structured, commonly used format. If we process your data based on consent, you have the right to withdraw that consent at any time, though this will not affect the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within one month and may ask you to verify your identity before processing your request. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority.

Children's Privacy

Our services are designed for educational institutions and marketing professionals, and we do not knowingly collect personal information from children under the age of 16 without appropriate parental or guardian consent. If you believe we have inadvertently collected information from a child, please contact us immediately so we can take appropriate action.

When our platform processes data for educational institutions that may include information about prospective students under 16, this is done under the institution's data protection responsibilities and in accordance with applicable laws and our client agreements.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or service offerings. When we make significant changes, we will notify you by posting the updated policy on our website with a new "last updated" date and, where appropriate, by sending you an email notification.

We encourage you to review this privacy policy periodically to stay informed about how we protect your personal information. Your continued use of our website and services after any changes indicates your acceptance of the updated privacy policy.

Contact Information

If you have any questions about this privacy policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us using the following contact information:

We are committed to addressing your privacy concerns promptly and thoroughly. When you contact us about privacy matters, please provide sufficient detail about your enquiry so we can assist you effectively.