Cookie Policy

What Are Cookies

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

graviluxor uses cookies and similar technologies to enhance your browsing experience, provide personalised content, analyse website traffic, and improve our education marketing attribution and analytics platform services.

This Cookie Policy explains what cookies we use, why we use them, and how you can manage your cookie preferences when visiting our website at graviluxor.pro.

Types of Cookies We Use

We use several different types of cookies on our website, each serving specific purposes to enhance your experience and help us improve our services.

Necessary Cookies

These cookies are essential for the basic functionality of our website and cannot be disabled. They enable core features such as page navigation, access to secure areas, and remembering your cookie preferences. Without these cookies, our website cannot function properly.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to track website usage patterns, popular content, and user journey flows to improve our site's performance and content.

Functional Cookies

Functional cookies enable enhanced functionality and personalisation features such as remembering your preferences, language settings, and other choices you make while browsing our website. These cookies make your subsequent visits more convenient and personalised.

Marketing and Advertising Cookies

Marketing cookies are used to track visitors across websites to display relevant advertisements and measure the effectiveness of our marketing campaigns. We use Google Ads and other advertising platforms to deliver targeted content and measure campaign performance.

Specific Cookies We Use

The following table provides detailed information about the specific cookies used on our website:

Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance functionality and measure performance. These third parties may use cookies to collect information about your online activities across different websites.

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics sets cookies to collect information about your visit, including pages viewed, time spent on the site, and how you arrived at our website. This information is used to compile reports and help us improve our website.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads cookies enable us to show relevant advertisements to people who have visited our website and measure the effectiveness of our advertising campaigns. These cookies also help us track conversions and optimise our marketing efforts.

Google Fonts

Our website uses Google Fonts to display text consistently across different browsers and devices. When you visit our website, Google may set cookies related to font loading and display optimisation.

How to Manage Cookies

You have several options for managing cookies on our website. You can control your cookie preferences through our cookie consent banner, your browser settings, or by using our cookie preference centre.

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change these preferences at any time by clearing your browser cookies and revisiting our website.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically set your browser to refuse all cookies, accept only certain types of cookies, or notify you when cookies are being sent. However, please note that blocking certain cookies may affect the functionality of our website.

Google Analytics Opt-out

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, which prevents your data from being used by Google Analytics across all websites.

Google Ads Settings

You can control personalised advertising from Google by visiting the Google Ads Settings page, where you can opt out of personalised ads or adjust your ad preferences.

Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to respect your privacy choices while still providing relevant services. When you make consent choices through our cookie banner, these preferences are communicated to Google services to ensure they operate in accordance with your decisions.

Consent Mode adjusts how Google Analytics and Google Ads behave based on your consent choices. If you decline analytics cookies, Google Analytics will operate in a privacy-enhanced mode that doesn't use cookies for measurement. Similarly, if you decline marketing cookies, Google Ads will not use cookies for personalised advertising.

This technology ensures that your privacy preferences are respected while still allowing us to measure website performance and advertising effectiveness in an aggregated, privacy-friendly manner.

Mobile Devices and Apps

If you access our website through a mobile device, cookies work similarly to desktop browsers. However, mobile devices may also use other technologies such as device identifiers or advertising IDs for similar purposes.

You can typically manage these settings through your mobile device's privacy settings. For iOS devices, you can limit ad tracking through Settings > Privacy & Security > Apple Advertising. For Android devices, you can opt out of personalised ads through Settings > Google > Ads.

Data Protection and Privacy

Our use of cookies is governed by our Privacy Policy and complies with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

We only collect and process cookie data for legitimate purposes and with appropriate legal bases. For non-essential cookies, we obtain your explicit consent before setting these cookies on your device.

Cookie data is retained only for as long as necessary to fulfill the purposes for which it was collected. We implement appropriate security measures to protect cookie data from unauthorised access or misuse.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie usage, legal requirements, or business practices. When we make significant changes, we will notify you by posting the updated policy on our website with a new "last updated" date.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and how you can manage your preferences. Your continued use of our website after any changes indicates your acceptance of the updated Cookie Policy.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

For general enquiries about our education marketing attribution and analytics services, please contact us at contact@graviluxor.pro.